The Chippery: I wish it were a Kroger in-house package design
The Chippery stamped chip bag
I’ve been waiting for a packaging upgrade for Kroger brand products in Cincinnati, and I was very excited to see this bag of The Chippery chips with the Kroger stamp at the Beechmont Ave. Kroger Marketplace. Alas, it turns out that The Chippery is responsible for this great look.
Maybe new designs are still coming?
Kroger brand products, called Private Selection, are quality items, like this great organic flax seed bread
Kroger Private Selection Organic Flax Seed Bread
or these pre-washed sugar snap peas
Kroger Private Selection Sugar Snap Peas
but it would be great to see further packaging upgrades. Although store brands have often been associated with cheaper products, this Kroger store brand is changing this pattern. It would be great to see Kroger emphasize their excellent products with better branding and packaging.
That said, The Chippery is an excellent addition to Kroger stores, from a packaging perspective and from a new product perspective. The Chippery’s business model makes it possible to have fresh chips made on the site where they are sold, with potatoes that are locally grown. These chips will give Pringles a run for its money.
Sarah Froelich
