Archive for the ‘Mountain Dew’ Category
Action, Adventure, + Mountain Dew
The Lineup of Dew as seen @ Biggs Hyde Park in Cincinnati, Ohio
Check out the extreme imagery on these boxes. Note the conical mountains that seem to be flying around and the exaggeration of the reddish-orange W on DeW. This box seems to shout, “If you drink this, you can go fast, too!!!”
It has always puzzled me how a liquid that appears to be radioactive fuel could be considered as a beverage. With this in mind, the packaging of Mountain Dew, or rather Mtn Dew today, is extremely important in marketing such a strangely desirable product, one that seems to forget the times that required such a jolt of ecto-green caffeine, such as when working late nights or early mornings and to accompany the delicacies eaten out of vending machines.
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Sarah Froelich
