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A Renewal for renu: bestgroceries Enters the Bathroom

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The new clear bottle of renu "fresh" multi-purpose solution

The new translucent bottle of renu multi-purpose solution

It’s about time for bestgroceries to get down and dirty, or clean and smooth, and take a look at some products that usually appear in the bathroom. First item today: Bausch + Lomb’s renewal of ReNu MultiPlus Solution, which is now renu multi-purpose solution.

This renu packaging is so cool that it’s hot. It makes me proud to use this saline solution. This is how packaging should be redesigned. When it’s this good, consumers already buying the brand will  be proud to keep buying it; the brand will only attract more consumers. Best part: the clear, textured bottle for the solution. You can see the product, which is a new concept in packaging this brand of saline. This makeover ties nicely into the current trends in transparency in architecture and politics. Why not try it with comestibles? It’s brilliant. And it’s logical. No longer will I have to determine how much of the product is left by gently shaking the bottle or trying to measure the weight in my hand, now I can see it. And I can now associate this solution with salt water, which is what it is. This is renu revealed.

renu twin value pack

Additionally, the box is definitely cleaned up and it really caused me to pause when I saw it on the shelf. It screams “fresh” but also looks much cleaner than before, not nearly as loud. (This was the kind of change Tropicana was probably aiming for, even though it was a bust for them.) This is exemplary of why hiring Paula Scher and Lisa Kitschenberg of Pentagram is a good idea. Cleaning up the packaging, especially for products that are meant to cleanse something that goes into your eye, is smart. Lovely Package shows how well the new boxes display the difference between the regular “fresh” flavor (blue) and the “sensitive” flavor (turquoise). I’m also left wondering, do we need this box? Is there a better way to handle the box and maybe see the cool new bottle inside without disturbing the security provided by a box?

Another important question, why didn’t this redesign include a solution for the product seal? The seals on these bottles are too difficult to open. I know I’m tired of using my teeth and pair of scissors trying to pry these bottles open.

Written by Sarah Froelich

January 22, 2010 at 10:42 am

One Response

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  1. whoah this weblog is great i like reading your articles.
    Stay up the great work! You know, many people are searching round for this information,
    you could help them greatly.


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