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Archive for the ‘Heinz’ Category

Luxe or Lazy? Herr’s Ketchup Potato Chips

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Herr's Ketchup Potato Chips found @ Foodtown in Sunnyside, Queens, NY

This concept is new to me, but ketchup flavored potato chips have had a few manifestations. Frito-Lay and Old Dutch Foods Ltd. have produced them, and according to Wikipedia, Serbians favor the ketchup flavor. Even though at first it sounds too tangy and too salty, it makes perfect sense to dip chips in ketchup, because they’re a variation on french fries, only round and crispier. These chips, produced by Herr’s of Nottingham, Pennsylvania, have paired up with Heinz to simulate this chips-and-ketchup experience. My question: are we just too lazy to dip our chips in ketchup?
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Written by Sarah Froelich

June 17, 2010 at 2:18 pm

Posted in chips, Heinz, ketchup

Basic Brands = Poor Grammar + Spelling?

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The Magical (Basic) Fruit

The Magical (Basic) Fruit

According to Stuart Elliott’s advertising column*, consumers are buying more basic brands; Elliott cites cost savings as a major part of this shift. Although there is something comforting in the return to basic brands, like the Heinz Beans with tomato sauce (note the established date of 1886 above) and the old-fashioned appeal of Quaker Oats, the logos and labels seem to be having an historic reverie, with some problematic twists. Notice how Quaker Oats has been modernized lately with the phrase “Go humans go.” See “the Quaker Man” smiling on billboards and riding around on top of taxis, along with a lack of attention to grammar. As for the beans, Heinz has co-opted their “beautifully designed label” to include a miss-spelling of beans: Beanz along with their “Beanz Meanz Heinz” campaign. Read the rest of this entry »

Written by Sarah Froelich

October 8, 2009 at 9:46 am