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Basic Brands = Poor Grammar + Spelling?

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The Magical (Basic) Fruit

The Magical (Basic) Fruit

According to Stuart Elliott’s advertising column*, consumers are buying more basic brands; Elliott cites cost savings as a major part of this shift. Although there is something comforting in the return to basic brands, like the Heinz Beans with tomato sauce (note the established date of 1886 above) and the old-fashioned appeal of Quaker Oats, the logos and labels seem to be having an historic reverie, with some problematic twists. Notice how Quaker Oats has been modernized lately with the phrase “Go humans go.” See “the Quaker Man” smiling on billboards and riding around on top of taxis, along with a lack of attention to grammar. As for the beans, Heinz has co-opted their “beautifully designed label” to include a miss-spelling of beans: Beanz along with their “Beanz Meanz Heinz” campaign. Read the rest of this entry »

Written by Sarah Froelich

October 8, 2009 at 9:46 am